Nexus Consultant
2023.7-2023.9
Branding
Cooperated with:2023.7-2023.9
Branding
Bocheng
Nexus Consultant (和光咨询) is an agency focusing on international application education. In fact the naming idea was put forward from the first week’s meetings, by designer Bocheng. He had the concept from the ancient Chinese saying He Huang Tong Chen, or “和光同尘”, meaning accepting, balancing all different ideas and make peace with it. Upon the decision the design team worked on a chunky, trustworthy graphic solution. We eventually took the upper part of “光”, the light, and designed the final shape. Following that concept we designed the posters and promotions accordingly.
Presentation:
The brand identity:
![]()
The brand identity:
The utilization:
