Dayliver
2023.3-2023.7
Branding/UI Design
Cooperated with:
Yizhu Zhao
2023.3-2023.7
Branding/UI Design
Cooperated with:
Yizhu Zhao
Dayliver (Meaning: Delivery fast within a day,) is a logistics company offering individual based shipping from China to the United States. For such business their targeted customers are the immigrants or particularly, young undergrads or graduated personals pursuing work offers, or so forth. So the branding must be friendly, bright. I made this cartoon character visual of a “shipping parcel box”, and based my later designs accordingly.
The finalized logo:
Part 1: The branding:
Here is a part of the brand presentation;
*Some parts of the project is classified or shortened.
The Brand identity-basis:
The grid and the character designs:
Follow up branding designs:
Part 2: The interaction mini-app design:
Following the design style and the customer’s need, I worked with Yizhu Zhao (Visual Icon Designer) and the Dev team to finish their mini-app design.
The main page/user flow designs:
The secondary interaction designs:
Illustration design/background images:
Overall pages presentation:
Icon Designs:
